Tuesday, January 20, 2009

Group Files Suit Against 50 Cent's Vitaminwater


Coca-Cola, the company that purchased Vitaminwater, is being sued by a group that says they are misleading their customers about the drink's contents.

According to the suit filed by the Center for Science in the Public Interest (CSPI), Coca-Cola purposely misinformed their customers by using words like "defense," "rescue," "energy," and "endurance" in the marketing of their product.

"It is really shocking that a company like Coca-Cola feels the need to market a soft drink as a vitamin pill to hide the fact that it is really sugar water," CPSI leader Steven Gardener said to Emax Health.

Despite the accusations, Coca-Cola maintains that consumers can refer to the product's label for the nutritional facts and ingredients.

50 Cent purchased his share of Vitaminwater in 2004.

In 2007, Coca-Cola purchased the franchise from Glaceau, earning him an estimated $400 million for his 10% stake.

At press time, 50 offered no comment on the lawsuit.

- By Erin T. McMillon

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