Despite seeing some success and praise from the likes of GQ, word around town is that Andre 3000's clothing line is headed for trouble.
GQ magazine is set to line Dre up with Save Khaki, Robert Geller, Yigal Azrouel, Shipley & Halmos, and Rogues Gallery to see who will earn the honor of The Best New Designer In America.
Although the critics are in love, Whoohah.com recently reported that Barneys.com has cut the price tag on Dre's Benjamin Bixby by 50%.
"The problem is no one is buying the clothing line because of the high price point and no brand equity," Whoohah.com reported. "As a result, the Benjamin Bixby clothing line has had to dramatically drop prices in order to move inventory and prevent retailers from shipping it all back to Mr. Benjamin."
At press time, Dre had issued no comment on the apparent lack of sales.
- By Erin T. McMillon
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